eCommerce website design
An online store that’s built to sell. Not just to look good.
A lot of eCommerce sites look the part. Clean layout, nice product photos, the whole thing. But if the shopping experience is frustrating, the product pages don’t answer the right questions, or checkout creates friction, people leave.
We build stores on Shopify and WooCommerce designed around how buyers actually shop: clear product paths, strong conversion points, and a backend your team can manage.
Most eCommerce problems aren’t design problems.
The product is good. The photos are decent. But sales are flat, cart abandonment is high, and nobody can figure out why.
Usually it’s the same handful of things: unclear product descriptions, a checkout flow with too many steps, no trust signals at the right moments, or a mobile experience that doesn’t work the way desktop does. We fix the experience, not just the aesthetics.
What’s included
What an eCommerce build with MGO covers.
Every store is scoped to fit, but here’s what a standard eCommerce build includes.
- Discovery, strategy, and store architecture planning
- Platform selection and setup (Shopify or WooCommerce)
- Custom storefront design built to your brand
- Product page design and conversion copywriting
- Category and collection structure
- Cart, checkout, and payment flow optimization
- Mobile-first, responsive build
- Basic SEO setup and metadata
- QA and cross-device testing
- Launch support and team training
Platform choice
Shopify or WooCommerce. We work in both.
Not sure which fits your business? We’ll help you decide in discovery.
Shopify
Best for product-focused brands that want a fast, stable platform with minimal technical overhead. Strong for scaling, integrations, and repeat purchases.
WooCommerce
Best for brands already on WordPress, or those that need more flexibility in how the store is structured. Full ownership of the platform, no monthly platform fees.
Who it’s for
This is the right fit if you’re…
Launching DTC for the first time
A product brand going direct to consumer and getting the storefront right from the start.
Underperforming on good traffic
An existing store that’s underperforming relative to the traffic it already gets.
Outgrowing a DIY setup
A brand that’s outgrown a DIY Shopify setup and needs a proper build behind it.
Adding eCommerce to an existing site
A company adding a store to an existing site or brand ecosystem without starting over.
Merch-driven and needing fulfillment
A merch-driven business that needs store design paired with fulfillment support.
Replatforming without losing ground
A store moving between platforms that needs the migration handled without losing rankings or orders.
How it works
How an eCommerce build runs.
- Step 1
Discovery and store strategy
We audit what you have or plan what you need, define the buyer journey, and map the store architecture before any design starts.
- Step 2
Design
Product pages, collection layouts, homepage, cart. Every screen is designed with conversion in mind.
- Step 3
Development
Clean build on your chosen platform. Configured for speed, mobile performance, and easy management.
- Step 4
Product setup
We get your catalog in place, collections organized, and product pages structured to sell.
- Step 5
QA and testing
Full checkout flow testing across devices. We don’t launch until it works.
- Step 6
Launch and training
Your team gets a walkthrough of how to manage products, orders, and content going forward.
What’s next
Where a store fits.
An online store performs best when the brand is clear, the platform is built properly, and someone is minding it after launch.
WordPress Website Design
WooCommerce stores sit on a WordPress build, done the same clean way.
Merch & Print
Apparel, packaging and fulfillment for merch-driven stores, handled in house.
Website Care & Maintenance
Store updates, backups and security monitoring so nothing breaks mid-sale.
Trusted by product brands that need results.
“He is able to interpret my strategic goals in a way that has created a dynamic, evolving, and robust brand for my business. He meets his deadlines and understands the strategic as well as tactical goals of what I am trying to accomplish.”
Ready to build a store that actually converts?
If your current store isn’t performing the way it should, or you’re starting from scratch and want it done right the first time, let’s talk.