Custom website design

A website built for your business.Not a template built for everyone.

Templates are fast. They’re also generic. And generic doesn’t win clients. A custom website is built around your goals, your audience, and how your business actually works.

Most sites look fine. They just don’t work.

You’ve probably seen it on your own site. People land, scroll, and leave. The design isn’t bad. But the message is muddy, the path isn’t obvious, and there’s nothing that makes a visitor feel like they’re in exactly the right place.

That’s a strategy problem, not a design problem. And it’s fixable. The layout, the messaging, the user flow: all of it should be designed to convert visitors into the right next step, not just look good in a screenshot.

What’s included

What a custom website build covers.

Every project is scoped to fit, but here’s what a standard custom build includes.

  • Discovery and strategy session
  • Site map and user flow planning
  • Conversion-focused copywriting, or copy review
  • Custom design, page by page
  • Development on WordPress or your preferred platform
  • Mobile-first, responsive build
  • QA and cross-device testing
  • CMS walkthrough and launch support
  • Optional ongoing care plan after launch

Who it’s for

This is a fit if you’re…

Outgrowing your current site

A growing business whose current site no longer reflects the work you do or the clients you want.

Launching something new

A founder launching something new who needs a strong first impression from day one.

Coming off identity work

A brand that’s invested in identity work and needs a site to match.

Losing leads to confusion

A company that’s lost leads because the site experience is confusing or outdated.

Ready for a redesign

A business ready for a website redesign that’s built to perform.

Stuck with a site you can’t update

A team that avoids touching their own website because the current build is fragile or confusing.

How it works

How a custom build runs.

  1. Step 1

    Kickoff and discovery

    We dig into your goals, your audience, and what’s not working now. Strategy before pixels.

  2. Step 2

    Site map and flow

    We map out every page and how users move through the site before any design starts.

  3. Step 3

    Copy and messaging

    We write or review the copy first. The design wraps around the words.

  4. Step 4

    Design

    Clean, brand-aligned, built to convert. No bloat. Every section earns its place.

  5. Step 5

    Development

    Built on a platform you can manage. Fast, mobile-first, and ready to grow with you.

  6. Step 6

    Launch

    QA, CMS training, and a clean handoff. Day one ready.

What’s next

Where a custom build fits.

A custom site works hardest when the brand behind it is clear and the site is looked after once it’s live.

Website Design

See the full range of builds we do, from landing pages to full eCommerce stores.

See Website Design

Brand & Design

If the brand itself isn’t nailed down yet, start here and the site gets easier.

See Brand & Design

Website Care & Maintenance

Keep the site fast, updated, backed up and looked after long after launch.

See Website Care

Built to perform. Backed by real results.

“He is able to interpret my strategic goals in a way that has created a dynamic, evolving, and robust brand for my business. He meets his deadlines and understands the strategic as well as tactical goals of what I am trying to accomplish.”

Mark Wiskup, Wiskup Communications

Let’s build a site that actually works.

If your website isn’t pulling its weight, let’s fix that. We’ll start with a conversation about your goals and what’s getting in the way.