Trade show & event assets
Trade show booth design and eventbranding that commands the room.
At a trade show or expo, attention is the currency. You have about 3 seconds to pull someone in or lose them to the next booth. Generic banners and mismatched collateral don’t cut it.
Your booth is a brand statement. Make it count.
MGO Studios designs trade show booth assets and event print collateral as a cohesive system: banners, backdrops, signage, handouts, and giveaway kits that all work together and look like they belong to the same brand. Because they do.
We build for founders and marketing teams heading into expos, conferences, pop-ups, and brand activations who need a presence that converts attention into real conversations.
What’s included
What your event project covers.
Every project is scoped to your event format, booth size, and goals. Common deliverables include:
- Booth backdrops and step-and-repeat banner design
- Retractable banners, hanging signs, and freestanding displays
- Table covers, podium wraps, and branded booth signage
- Expo display design: full booth layout and visual hierarchy planning
- Branded event handouts: flyers, postcards, brochures, and leave-behinds
- Badge inserts, programs, and custom event print collateral
- Merch giveaway kits and branded promo items for the booth
- Print-ready files built to production specs
- Optional: production coordination and delivery through MGO
Who this is for
Built for the brands showing up to compete.
Founders attending expos and conferences
You’re investing real money in a booth. The creative should match that investment. We design event assets that make your brand look established, polished, and worth stopping for.
Marketing teams preparing brand activations
Pop-ups, sponsorships, and brand activations need a complete visual kit. We build it as a system so every piece reinforces the same message and every touchpoint feels intentional.
Companies attending multiple events a year
If you’re on the event circuit regularly, we can build a modular asset system that travels, adapts to different booth sizes, and stays consistent across every show you attend.
How it works
Fast, focused, and deadline-driven.
- Step 1
Event brief
Booth size, format, audience, goals, and show date.
- Step 2
Design direction
A cohesive concept across all booth assets.
- Step 3
Refinement
Two rounds of revisions, prioritized by production deadlines.
- Step 4
Delivery
Print-ready files to spec, with production coordination available through MGO.
Why MGO
Cohesive from banner to handout.
A lot of event design gets pieced together from different vendors with different files and different interpretations of the brand. You end up with a booth that almost looks like one thing.
MGO designs the full asset suite as a single system. Every piece comes from the same brand foundation, the same visual language, and the same designer. What shows up at your booth looks like it was meant to be there.
And if you need giveaways, merch kits, or branded promo items for the booth, we handle that too.
What’s next
Where event assets fit.
A booth rarely travels alone. These are the pieces that usually go with it.
Branded Promo Kits
Curated giveaway kits and booth handouts, sourced and customized for your brand.
Print Fulfillment & Production
Booth assets produced, proofed and delivered before your show date.
Apparel Design
Staff shirts and team gear so everyone working the booth looks like one brand.
Clients trust MGO to get it right.
“I had a client who needed shirts, hats, and wristbands in two weeks for an event. I could have shopped the chaos but instead I talked to Matt. He made the process seamless, and my client was blown away by how quickly I delivered what he wanted. If you want anything from T-shirt to hats to event stuff, I highly recommend Matt Olson.”
Let’s build a booth presence worth the trip.
Tell us about your show, your booth size, and your timeline. We’ll scope the asset suite and get the calendar locked.