Paid advertising
Paid ads work when the strategy behind them does.
Running ads is easy. Running ads that actually return something is a different job entirely.
We handle the strategy, the creative direction, the landing pages, and the measurement. So your budget goes toward campaigns that are built to convert, not just campaigns that run.
Most ad budgets get spent. Not invested.
Targeting that’s too broad. Creative that doesn’t connect. Landing pages that weren’t built for the campaign. No real tracking in place to know what’s working.
The result is spend without signal. You know you’re running ads. You don’t know if they’re doing anything.
We fix the setup before we touch the spend.
Why MGO
Ads built on strategy, not guesswork.
We’ve helped brands across industries get more from their ad budgets by tightening the creative, cleaning up the targeting, and making sure the page someone lands on is built to close.
The campaign and the brand have to match. When they don’t, the click doesn’t convert.
What’s covered
What our paid advertising services cover.
Every account is scoped to your channels and budget. Here’s the work it draws from:
- Google Ads. Search, display, and performance campaigns built around the keywords your customers are actually using. Set up, managed, and optimized with clear reporting.
- Meta Ads. Facebook and Instagram campaigns for awareness, lead generation, and retargeting. Creative direction included so the ads look as good as the offer.
- LinkedIn Ads. B2B campaigns for founders and teams targeting professionals, decision-makers, and niche industries where LinkedIn is the right channel.
- PPC landing pages. Ads need a place to land. We design and write landing pages built specifically for paid traffic so the click has somewhere worth going.
- Ad creative direction. Headlines, copy, visual direction, and creative briefs. The part most agencies skip that makes the biggest difference in performance.
- Campaign reporting. Clear numbers on what’s running, what’s converting, and what to adjust. No vanity metrics.
How it works
Built before it runs.
- Step 1
Campaign strategy
We define the objective, audience, offer, and channels before anything goes live.
- Step 2
Creative and landing page
We write the ads and build or brief the landing page so the full experience is aligned.
- Step 3
Launch and optimize
Campaigns go live with tracking in place. We watch what’s happening and adjust as data comes in.
- Step 4
Reporting
Regular updates on spend, performance, and what’s next.
What success looks like
What it looks like when paid advertising is working.
- Ad spend ties directly to leads and revenue, not just impressions
- Creative and landing pages are built as one system, not two separate things
- You know your cost per lead and whether it’s worth it
- Campaigns improve over time because there’s real data behind every decision
What’s next
Where paid advertising goes next.
The click is only half the job. These are the pieces that decide what happens after it.
Landing Page Design
Pages built specifically for the campaign the traffic came from.
Better campaigns start before the first dollar is spent.
“He is able to interpret my strategic goals in a way that has created a dynamic, evolving, and robust brand for my business. He meets his deadlines and understands the strategic as well as tactical goals of what I am trying to accomplish.”
Let’s look at what your ad budget should actually be doing.
We’ll review your current setup, your offer, and where the gaps are. No pressure.