The MGO journal
Notes from the studio.On brand, craft, and shipping.
Thinking out loud about design, branding, websites, and the discipline of getting good work out the door. No SEO filler, no listicles — just what we’ve learned building brands since 2012.
Latest
Everything we’ve written.
Why Your Startup Needs a Brand Style Guide Before You Scale
Every new hire, freelancer, printer and AI tool makes your brand a little different unless the rules are written down. Here are the five problems a brand style guide fixes, and what…
How to Plan a Year of Company Merch Without Panic Reorders
Most rush merch orders come from dates everyone knew about months ago. Here's a simple way to plan a full year of company swag: map the moments, count sizes, set a budget…
Embracing the Work-in-Progress ethos
“A thing is never finished, it is just abandoned.” Why MGO Studios launched its own site unfinished — and what Wabi-sabi and Walt Disney taught us about shipping before it’s perfect.
Rather talk than read?
Tell us what you’re building and we’ll tell you exactly what we’d do about it.